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LFH is a quality and reputable company that you can trust

LFH brings credible expertise to anyone wanting to break into China’s booming consumption based economy.

Headquartered in Hong Kong and with offices and representation across 2 cities in China, LFH founders have extensive experience spanning both Western and Asian markets.

Navigating the lucrative Chinese market is like finding a needle in a haystack. It needs methodical planning and knowledge. Finding a reputable partner is not easy in such a vast market and knowing that your product will be placed in front of the right consumers is critical for your success.

Our speciality is working with brands of high-quality food and beverages and superior quality merchandise; such as apparel, stationary and homewares. We offer support on end to end supply chain, providing a comprehensive service to partners who are either new to the Chinese market or haven’t found the right avenue in previous experiences.

Veronika Sytina


Veronika’s has over 15 years of experience in retail, having held senior commercial roles in large retailers such as Metro Cash & Carry and Lenta. In 2014 Veronika moved to Hong Kong to open the sourcing office for Russia’s largest jewellery company and in 2016 saw an opportunity to found her own business as a non-food sourcing partner for European retailers. For Veronika, there is no looking back. Having witnessed China’s economic boom and steady shift to consumption based economic growth, she’s excited to helping foreign brands realise their full opportunity in the Chinese market.

Mark Singer


Having built successful distribution and technology focused businesses across Europe, Australia and Asia Pacific ,Mark has over 15 years’ experience partnering with the world’s largest retail brands including; Amazon,, Walmart, 7-Eleven and many more. Mark sees China as the single biggest opportunity for global brands but for those without experts on the ground, also the most challenging.